HubSpot’s terms allow AI training on customer data, with an opt-out.
HubSpot’s Terms & Conditions say it may use customer data to train its AI models, in line with its obligations under the agreement. They also say customers can opt out by updating their HubSpot account settings.
In September 2026, HubSpot’s Acceptable Use Policy began prohibiting the use of AI Agents for automated decision-making, or for purposes that pose a material risk to health, safety or fundamental rights, where the law prohibits it.
What HubSpot’s documents say about client data.
Quoted from the current version of each document. The right-hand column shows how many of the 75 vendors we monitor have a matching clause.
Using customer data to train AI
Addressed“We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement.”
Sharing data with third parties
Addressed“We may also share Personal Data, such as your email address, with our advertising partners to deliver HubSpot's personalized ads on other companies' sites or mobile apps.”
What changed, and when.
Notable changes since monitoring began in March 2026, newest first. Each is written from our automated comparison of the before and after versions, then reviewed by a person.
Restricted AI Agent use for automated decision-making
Where prohibited by law, AI Agents can’t be used for automated decision-making or purposes posing material risk to health, safety or fundamental rights. Policy dated September 16, 2026.
Added Google Maps and YouTube API data terms to the Privacy Policy
Address inputs may be sent to Google, which processes them as an independent controller. Stored YouTube API data is refreshed or deleted within 30 days.
+ 6 other updates detected, such as formatting, page layout and wording changes.
- Sep 19, 2026: Terms & Conditions
- Sep 19, 2026: Data Processing Agreement
- Jul 11, 2026: Data Processing Agreement
- Jul 8, 2026: Terms & Conditions
- Jul 1, 2026: Security
10 HubSpot documents.
Sub-documents are other HubSpot documents that its policies link to, such as addenda and product terms. We list the ones identified so far; there may be others.
Who else touches the data.
Third parties HubSpot names in its own documents.
HubSpot terms: common questions.
Does HubSpot use customer data to train AI?
HubSpot’s Terms & Conditions say it may use customer data to train its AI models in line with its obligations under the agreement, and that customers can opt out in their HubSpot account settings.
When did HubSpot last change its terms?
HubSpot’s Acceptable Use Policy changed on September 19, 2026, adding limits on AI Agent use. Its Privacy Policy changed on September 17, 2026, adding Google Maps and YouTube API sections.
Does HubSpot share data with advertising partners?
Its Privacy Policy says HubSpot may share personal data, such as email addresses, with advertising partners to deliver its personalized ads on other companies’ sites or apps.